(Just because I said a poster is good or bad doesnt mean I think the movie was) =]
1) Does It Say To Much?
HEY, HOLLYWOOD! Its not a trailer! Its a quick glimpse that will give me a good (GOOD!) idea of what it will be about. I dont want to spend 40 minutes reading what the critics say about it, some posters have tag lines this long: “In a city were people are brainwashed, one man, will stand, will fight, retaliate, and unite others, against all odds, Will Smith.. MEGAMAN. COMING SOON June 3rd 2010.” THATS TOO FUCKING LONG! Example: (this is from the movie Aristocrats, which i enjoyed)
2) Does it say absolutely nothing?
Teaser posters are supposed to tell you two things: The movies name and a small image that will make you wonder what comes next, or what finishes the puzzling yet revealing image. Hence A TEASER POSTER. Regular posters show more, of course… but when some posters only show a sock and says “Theyre here” then its a shit poster!!!! The poster below is from “Outrageous” what they should have done is SHOW with an image, why this movie will be SO Outrageous, instead of just putting the fucking word in the poster with a size 90 font.
3) Does it try to cram the whole movie in the poster?
Some posters think its okay to show every scene of the movie with a small image from said scene in every inch of the poster. The Ironman poster did it, and so did Star Wars, it showed EVERY fight, the FINAL fight, and it even fucking shows VADER which comes at the last 2 seconds of the movie!
4) Is it completely unoriginal?
It must NOT be a cheap imitation of another movie poster. Too many posters from action movies copy the metal italic font, like GI JOE and the upcoming movie ARMORED. Same fucking metal letters! Or they copy the blood splatters, which is okay… unless it looks exactly like the ‘300″ blood splatters. Another thing they love copying is the face off… transformers did it, AVP did it and the poster below also did.
5) Does it make any fucking sense?
It MUST NOT look weird! If it looks like a smudge in Rorschach’s mask, its not good! Some posters look like a jizz stain! If you can make games of “What do you think this poster looks like?” “A carrot! A penis! Dog shit!” then its obviously unclear, and a failure. Like THIS Star Trek poster:
Now that you know what posters should NOT look like, you shall see the following posters and WITNESS why they are great!